“Writing a book is the easy part: marketing is what’s hard!” Yes, that’s been said many times and many ways – because it’s true!
Imagine an author shouting out for attention and holding his book high over his head, slowly waving it back and forth, as the camera zooms back, above the street, above the buildings, above the city, above the country and continent, above the planet with what, 7 BILLION people on it . . . and ALL 7 BILLION people can magically hear his hoarse voice! And a significant percentage of them interrupt what they’re doing to buy a copy of the book! Uhm, I did say imagine, right?
I’ve come up with a rather sensible alternative: The Indie Book Boosters Club (website = www.IndieBookBoosters.CLUB.) It’s based on a few simple ideas:
- Compare the number of books an author writes and the number of books he reads and casually recommends to his circle of friends. Surely most everyone who knows him is aware of his book(s), but there is no way they could be aware of all the new books he finds, reads, and likes.
- It’s much easier to sell someone else’s new book than your own (“Buy me! Buy me!” just doesn’t sit with people nearly as well as “Hey, this other writer’s book is pretty good! Read it! Give him a chance while the book is at a low introductory price!”)
- Sometimes the best way to help yourself is by helping someone else first. A rising tide lifts all boats!
The key and crucial component will be an active membership of authors. I don’t know how long it will take to gather a critical mass, but I’m off to a nice start: I’ve found a few in the first 24 hours of my Indiegogo campaign! I’ll let you all know how it develops.