With my hand on the wheel and my brain in neutral . . .

Posts tagged ‘cookbook’

How a Little Self-Interest Can Blossom into Something for the Greater Good

Selfishness and self-centeredness will result in losing friends on a regular basis, but self-interest is necessary for every human’s life. It’s simply taking care of yourself, and yes, you can raise yourself without putting others down. Sometimes, you act to promote your interests, and some magic happens, and your work furthers someone else’s interests. That, my friends, is fun!

Here’s a recent example: Sail Away Girl Nightwatch Blend Coffee.


When cookbook writer Elizabeth Aristeguieta (a.k.a. Sail Away Girl) collaborated with Nashville Roast, she had Julie Kukreja of Pen and Mouse Design House create a graphic for the coffee line. The coffee is good, but the graphic itself is good in its own right. It is so good that several people asked her to put the design on a T-shirt. So, here we have (a) the coffee roasting business, (b) Sail Away Girl’s business, and (c) the graphic artist’s business, and all of them – beside any of their other personal motivations – were focused on earning a little money. And then the magic happened.

Someone asked to raise money for a charity through the popularity of the graphic-emblazoned T-shirt. Next thing you know, AlmostHomeKids is benefiting through TeeSpring.com!

Night Watch coffee T shirt

I heartily doubt that any of the people receiving help from AlmostHomeKids ever spent even one moment thinking, “Right now, in the midst of the emotional turmoil surrounding my family crisis, how can I help my family by . . . oh, I don’t know, say, connecting a cookbook writer, a coffee roaster, a graphic artist, and T-shirt maker? Oh, and maybe a blogger to pass the word . . . ”

That’s the magic: you create what you can, and sometimes it comes together in ways you couldn’t have possibly forseen.

So, all you readers, go out and do something in your self-interest (like buying one of these T-shirts!) and help other people in the process!

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